This article was very intriguing, especially after doing the exercise in class. For some reason it made it even more clear. Basically designers use all different methods of organizing information in order to make it more clear for the average user, "bring order to the world." This can be expected or unexpected groupings of information as long as it is the best execution for that material. Crisp gives one example of a musician who's CD's are organized by the color of their spine and its location in the spectrum, which is very original. Crisp's goal behind this article was to show how there is an unlimited number of organizational possibilities.
The Order of Order article
Thursday, September 25, 2008
Reading 4
Process: Discovery
Politics, Diplomacy, and Consensus:
More information designers are having to know more about their clients: politics, goals, agendas, in order to create the most effective solution. It is important to get as much information about the company as possible even their client history. Knowing what happened before you got there can be useful.
It is very important for your couple initial meetings you are speaking directly with the person who has the ultimate decision making power. You do no want to work for days or weeks on something with a high chance of it not being approved.
1. Diagram the process before starting and explain how everyone is involved, this way everyone has something to refer to later.
2. Get a list of everyone who is on the team with all of their contact information. You cannot always assume the manager has everyone up to date info. This way if there is any kind of emergency you can work on getting it resolved sooner than later.
3. Assign people to the what they will be doing day to day.
4. Make a timeline. It is important to have urgency, but when it is false often times a project not be what was wanted.
5. Even though this seems like a lot of work and many things could be unforeseen to change the outcome, a little bit of planning helps their be less surprises once the designing has started.
Wrangling Audience and Content:
1. Know the audience: their wants, needs and goals, and how they align with the client's business strategy. Make sure you know all f the intended audiences, many of there needs conflict.
2. Understand the requirements: What does the audience need to know and why. How should your audience respond emotionally. And how will the information be viewed and by who, walking, sitting, once, many times, ect.
Organizing Content:
One effective way that was discussed was the Alphanumeric Solution. This is were you organize difficult, involved information using letters and numbers. Such as 'H' then its chapters 'H1' - 'H2' - 'H3' and each chapters subset: 'H1.1' - 'H1.2' - 'H1.3' This allows everyone to ask about a specific Alphanumeric rather than titles or chapters.
Markets are having to redefined a lot quicker than in the with less internal resources and workforce. Many times the client will have hard to understand information/content and you will discover challenges with what the tone or message is. The thing to remember: if you have a difficult time understanding the information more than likely so will any audience.These days many designers are most effective when they can do an initial design for someone and then allow them to update it when needed.
Politics, Diplomacy, and Consensus:
More information designers are having to know more about their clients: politics, goals, agendas, in order to create the most effective solution. It is important to get as much information about the company as possible even their client history. Knowing what happened before you got there can be useful.
It is very important for your couple initial meetings you are speaking directly with the person who has the ultimate decision making power. You do no want to work for days or weeks on something with a high chance of it not being approved.
1. Diagram the process before starting and explain how everyone is involved, this way everyone has something to refer to later.
2. Get a list of everyone who is on the team with all of their contact information. You cannot always assume the manager has everyone up to date info. This way if there is any kind of emergency you can work on getting it resolved sooner than later.
3. Assign people to the what they will be doing day to day.
4. Make a timeline. It is important to have urgency, but when it is false often times a project not be what was wanted.
5. Even though this seems like a lot of work and many things could be unforeseen to change the outcome, a little bit of planning helps their be less surprises once the designing has started.
Wrangling Audience and Content:
1. Know the audience: their wants, needs and goals, and how they align with the client's business strategy. Make sure you know all f the intended audiences, many of there needs conflict.
2. Understand the requirements: What does the audience need to know and why. How should your audience respond emotionally. And how will the information be viewed and by who, walking, sitting, once, many times, ect.
Organizing Content:
One effective way that was discussed was the Alphanumeric Solution. This is were you organize difficult, involved information using letters and numbers. Such as 'H' then its chapters 'H1' - 'H2' - 'H3' and each chapters subset: 'H1.1' - 'H1.2' - 'H1.3' This allows everyone to ask about a specific Alphanumeric rather than titles or chapters.
Markets are having to redefined a lot quicker than in the with less internal resources and workforce. Many times the client will have hard to understand information/content and you will discover challenges with what the tone or message is. The thing to remember: if you have a difficult time understanding the information more than likely so will any audience.These days many designers are most effective when they can do an initial design for someone and then allow them to update it when needed.
Tuesday, September 23, 2008
9.23.08 Class Critique
PHEW, my video critique did not go that bad, I was so nervous coming to class!!! Someone actually mentioned that they like they was I had shown how 13,000,000 is such a large number that it actually is more than several states populations put together. YES!! My message was explained back to me, which I am hoping means it was understood!! I still feel it is boring compared to many others in class, what do you think!
There are little things that needed to be changed such as the -OR- separating the adding of states. It was mentioned to change it to lower case letters because I am using the abbreviations of the states and that is the same as Oregon.
- the website is a .org rather than. com.
- use some kind of clicking noise for the numbered parts...data like sounds
- "Not voting at all comes on" should take the place of the states because that is where you are already looking.
- a couple of transitions need to be a little faster (red guy growing)
Please if there is anything else that is noticed while watching let me know!!!!
9.18.08 Group Critique
Well...
Message:
My message was not very clear. This is good to know now, since I have been staring and making it for so long I fully understand what I am trying to say. They thought it really started getting unclear when the U.S. map comes up.
The intended message would be memorable if it were better understandable. So... hopefully if I can achieve this!!
My group said when I show that two states only have a population of more than 13,000,000 they got confused as to what that had to do with my original message, so I am going to totally take those frames out. They also did not understand how the multiple states added up to = 13,000,000, so I am going to try showing this message visually and with words. This is a key element to my video and it HAS to be understood.
Technical:
It was mentioned the message might be better understand if the states were some how being calculated up to show their total population. As of right now it is not very compelling, dynamic, or appropriate to the assignment because no one understands its message.
My transitions need some works, especially through the changing of the states. This is mostly because I had not finished fixing things from the last critique I had so when the states start showing up they are ALL out of whack. Also from the transition with "13,000,000 will not vote because..." to "only two states have a voting population..." makes the whole message confusing. My group wondered what 2 states had to do with anything and it made them confused. Also they thought the little people should not stay on the screen the whole time because they were expecting them to do something. One transition that was enjoyed was the enlargement of the little red man and the statistic at the end. It was suggested that I do something more like that in order to make it more interesting.
Type and color were discussed slightly but not solid suggestions were given to improve. I think this is only because I had a much larger problem at hand, my whole message was not understood. They did say they did not like the serif font changing to sans serif in the beginning of the video. Also the use of Helvetica at times was a little hard to read, probably because I used 'light'.
The little sound I had was enjoyed by some and not by others. I will need to input more I believe in order to get better feedback.
There is a lot I need to do, many things that I would not have been able to see myself. So... I have a lot to get started on!!
Monday, September 22, 2008
Thursday, September 18, 2008
Reading 3
This is a GREAT reference. When I first looked at the e-mail letting us know that we were expected to create a design brief in such detail rather than just a compilation of our notes and research I was overwhelmed. I now feel that I understand what is expected of us, it is still going to be difficult and time consuming, but I now have a resource to help me along.
This will be something that I will definitely be using now and in the future to come!!!
Creative Brief:
This is an document (usually written by the person who has the most contact with the client) that can range anywhere from 1-10 pages that describes important information about an upcoming project, with this the working team can fully understand all aspects of the assignment. Many times designers are working on multiple projects at once, having a design brief for each project gives designers a reference so that all this information does not have to be memorized or forgotten.
In any project it is important to have set goals and guidelines that everyone is aware about so that additional time/money/effort is not wasted on going in the wrong direction. Having this document before designing is key to a successful outcome. It also puts clients at ease because they have a sense of what is going on behind the scenes.
An important thing to remember about a design brief is there is no right or wrong way to do it. It all depends on what the job is, what information is pertinent to the project, that team members are on the same page, and that the client approves it.
Creative Brief Content: (typically)
Client Information:
This usually includes things such as the clients full name, years in business, accomplishments, organization's background information, competitors and competitiveness, intended audiences, and the context for the project.
Project Information:
This includes a basic short overview, key information, and hierarchy of the project on hand. Things like: what is the key message and tone wanting to be conveyed?
Project Goals & Requirements:
-what are the problems to solve?
-where are the opportunities?
-how is success measured?
-are there any known issues/obstacles?
-what are the technical requirements?
-what are the creative requirements?
-existing guidelines?
-clients personal taste?
Project Logistics:
This part includes things such as specifications (page number, sizes, file types, ect), who are involved in the process and their responsibilities, important dates, and projects allowed hours/budget.
Personas & Scenarios
This is a very important part of any project brief! The identification of a client needs to be specific which might mean including the persons demographics or psychographics or BOTH. This will help the project team make choices about the design are aligned with users needs. These personas can be derived of personal interviews of users or they can be imagined users if they are specific.
This will be something that I will definitely be using now and in the future to come!!!
Creative Brief:
This is an document (usually written by the person who has the most contact with the client) that can range anywhere from 1-10 pages that describes important information about an upcoming project, with this the working team can fully understand all aspects of the assignment. Many times designers are working on multiple projects at once, having a design brief for each project gives designers a reference so that all this information does not have to be memorized or forgotten.
In any project it is important to have set goals and guidelines that everyone is aware about so that additional time/money/effort is not wasted on going in the wrong direction. Having this document before designing is key to a successful outcome. It also puts clients at ease because they have a sense of what is going on behind the scenes.
An important thing to remember about a design brief is there is no right or wrong way to do it. It all depends on what the job is, what information is pertinent to the project, that team members are on the same page, and that the client approves it.
Creative Brief Content: (typically)
Client Information:
This usually includes things such as the clients full name, years in business, accomplishments, organization's background information, competitors and competitiveness, intended audiences, and the context for the project.
Project Information:
This includes a basic short overview, key information, and hierarchy of the project on hand. Things like: what is the key message and tone wanting to be conveyed?
Project Goals & Requirements:
-what are the problems to solve?
-where are the opportunities?
-how is success measured?
-are there any known issues/obstacles?
-what are the technical requirements?
-what are the creative requirements?
-existing guidelines?
-clients personal taste?
Project Logistics:
This part includes things such as specifications (page number, sizes, file types, ect), who are involved in the process and their responsibilities, important dates, and projects allowed hours/budget.
Personas & Scenarios
This is a very important part of any project brief! The identification of a client needs to be specific which might mean including the persons demographics or psychographics or BOTH. This will help the project team make choices about the design are aligned with users needs. These personas can be derived of personal interviews of users or they can be imagined users if they are specific.
Wednesday, September 17, 2008
More Work Needed... 9.16.08 Critique
HOURS of WORK and to me it looks as if I have not spent very much time on it. There are many things that are going to be changed along with sound being placed in order to make it not so boring. But...here it is.
Thursday, September 4, 2008
To Suggest List for Project 1
To suggest...
- micro is macro when looked at as a unified whole
- 'one' does matter
- dynamic simplicity can be intriguing
- thoughtful consideration
- a huge potential for change
- knowledge is the first step in change
- a hint of humor that does not hinder importance
- micro is macro when looked at as a unified whole
- 'one' does matter
- dynamic simplicity can be intriguing
- thoughtful consideration
- a huge potential for change
- knowledge is the first step in change
- a hint of humor that does not hinder importance
Wednesday, September 3, 2008
Speech Project
This was my favorite video I found last semester when we were researching for the speech project.
Monday, September 1, 2008
Reading 2
With all of the new points of access continuously available to us, what are we, as designers, going to do in order to get and keep people interested in the information we will be representing?
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